This campaign was completed as a group project for my Campaigns course. Our group worked with Opelika Main Street, a nonprofit organization focused on the revitilization of Downtown Opelika. We proposed an event called A Taste of Two Cities that worked to unite the Opelika and Auburn communities and engaged Auburn University students. This campaign covered the four main areas of public relations: Research, Planning, Implementation and Evaluation.
Click the photo to the left to view the complete campaign.